Interactive

RED SHIFT

Digital forms with a physical response.

CLIENT

Personal exploration

ROLE

Art Direction, 3D & Motion

DELIVERABLES

Visual studies, Stills

YEAR

2025

THE IDEA

THE IDEA

A concept for an interactive visual world. Curved surfaces and a restrained red palette explore how a composition can invite attention through depth, contrast and a sense of movement.

A concept for an interactive visual world. Curved surfaces and a restrained red palette explore how a composition can invite attention through depth, contrast and a sense of movement.

BEHIND THE PROJECT

01 / THE BRIEF

Develop a visual direction that connects sculptural imagery with an interactive feel. Use contrast and depth to make a static composition suggest movement.

02 / THE APPROACH

Layered surfaces, directional light and diagonal framing create a sense of momentum. I refined the balance between bright edges and dark areas so the image reads clearly at different scales.

03 / THE OUTCOME

A WORLD,
BROUGHT TOGETHER.

A set of high-contrast visual studies designed to support digital experiences. The compositions provide a consistent foundation for transitions, motion tests and screen-based applications.

CONCEPT, DESIGN & ART DIRECTION — ALEX VALE

NEXT PROJECT

OTHERWORLD

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